Audio Branding and Jingles

Audio branding (also known as sonic branding, sound branding or sound IDs) is a process very similar to creating print style guides. The main difference is we experts in audio.

Once an audio style guide has been created you can integrate this into all of your audio assets. Audio brands and style guides are the foundation of jingles and other longer audio assets. By creating a style guide you are ensuring that any audio created for your company is consistent with the message you want to send.

Benefits of audio branding

1. Keep assets consistent across
   all mediums
2. Save time when picking future
   audio assets
3. Change with the times while
   remaining recognizable

Where to use audio branding and Jingles?

Audio Branding

With your logo in TV ads
At the end of a radio commercial
On-hold systems
Training CD/DVD's
POS and retail environments

Commercial Jungles

During a TV or radio ad
Video presentations
Conferences and seminars
Training CD/DVD's
In-flight entertainment systems

Of course, there are many other possibilities for implementing your audio brand or jingle. We would be glad to assist you in deciding where your audio would be best used. To learn more about our process read this.

Recent Branding

• Suveda - Brand jingle for Susan Regier Vantage One Writing

• Deep in the Forest - Audio logo demo